Masi

If any name can be synonymous with a wine region and its winemaking it must be Masi.

The history of Masi is the history of its vineyards: its name derives from "Vaio dei Masi", meaning "little valley of the Masi" in the Valpolicella Classico zone of Negrar, which was the first vineyard acquired by the Boscaini family, owners of Masi, at the end of the 18th century.

Masi produces premium wines which are modern in style but deeply rooted in tradition, using mainly grapes indigenous to the Veneto and utilising time-honoured techniques such as 'appassimento', resulting in wines full of the character. Sandro Boscaini is the sixth generation of the family running Masi and is the current company president. He is widely regarded as the de facto authority on winemaking in the Veneto due to his decades of visionary innovation, experimentation and development in the field. Such an outlook resulted in the first 'Ripasso' wine, Campofiorin, as well as adapting similar techniques to create other unique wines such as Masianco and the rest of the 'Super Venetian' family for which Masi is internationally famous.